Counter Culture is a veteran...
in the specialty coffee industry. Born out of North Carolina in 1995 this wholesale juggernaut has always put a main focus on quality coffee, education, and sustainability. Their story is full of breakthroughs and pushing the industry as a whole forward.
Before it was the industry standard, they put their money where our mouths are because their coffee team have been spending years in origins to help farms and producers increase quality. Counter Culture opened up training centers all over the country, and open their doors on Fridays for free 'Tastings at Ten". Lastly, they've not only held their growers to high sustainability standards, but also have helped them pay for upgrades.
So lets dive into the Hologram blend first. This coffee is a great all-rounder. It's smooth, chocolatey, and has slight berries that really round out the acidity of the espresso on its own. With milk the fruit notes only get sweeter, but the chocolate becomes even a creamier and delicious. It even found the aftertaste to have hints of caramel.
The Field Trip wasn't all to different. The main overarching flavor for me was chocolate, with notes below of prune or raisin. This espresso really had a much more subdued acidity, which would make it even more approachable to most flavor palates. With milk this coffee transforms to a more citrus based experience with notes of Meyer lemon and candied almond.
In the end both of these coffees are worth of being on Counter Culture's epic and ever-changing coffee line up. Neither of these coffees are going to blow your mind, yet they will make you a great shot of espresso, cappuccino, or whatever espresso beverage your heart desires. They score a confident 'Buy It' on my rating scale.
Origin: Ethiopia, Colombia, & Kenya
Brew Ratio: 1:2
Grams In: 19
Grams Out: 38
Duration: 28-30 seconds
Origin: Colombia & Peru
Brew Ratio: 1:2.1
Grams Out: 40
Duration: 26-29 seconds